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Amadeus expands independent hotel distribution
Amadeus has seen overall hotel bookings through the GDS rise by 7.4% in the first nine months of the year.
This generated almost 1.7 billion euros for hotels using the system over the equivalent period in 2007.
The increase came on the back of a growth in the number of independent hotels and smaller chains distributing via the system.
The total number of properties now featured is now 80,000.
Recent additions include more than 500 hotels through Hotel-Net.it and 200 Cuban hotels through a distribution agreement with the Cuban ministry of tourism.
Amadeus has recently signed agreements with Boscolo in Europe, Yatra in India and Derbysoft in China which will add even more non-GDS properties to the system.
Head of distribution Jean de Durfort said: “With over 230 hotel chains represented in Amadeus, we already cater to the vast majority of a business travellers needs, so now we have turned our focus to integrating the kind of hotel properties which leisure travellers and SME business travellers are looking for: two- and three-star properties and independent hotels.
“We aim to bring the traditional strength of the Global Distribution System – high quality content with high levels of connectivity to ensure up-to-date data and reliable bookings – to the independent sector of the hotel industry which has traditionally not been represented in GDSs.”
by Phil Davies
Phil Davies
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