Amadeus recently hosted a special hackathon event in Bangkok focused on simplifying traveller experiences and improving travel operations.
Leading travel players from Asia Pacific leveraged at least one Amadeus Self-Service API alongside Google Cloud’s AI offerings as well as a host of optional tools.
The theme of the event was to reimagine the search, book, and service experience for travellers, focusing on travel shopping and reservations with agentic AI as the framework.
Teams included AsiaOneClick, PKFARE, CIT, Clear Trip, Richmond Tours, Golden Destinations, House of Travel, MakeMyTrip.com, Shindai/BCDTravel, Trip.com, and Travel Cue.
Ideas ranged from improvements to corporate travel by better predicting travel disruptions, AI powered personalised trip planning for tight budgets, and booking flows featuring AI generated imagery.
The top teams, selected based upon a number of criteria including quality of their pitch, were chosen by a panel of judges from Amadeus and Google. The winners included:
Winner – Trip.com (Click & Go – Your personalised travel assistant)
1st Runner up – ClearTrip (MyTravel.ai – Personalised Inspiration)
2nd Runner up – Richmond Travels (RABBIT – Easy Business Travel Assistance)
Hackers’ Favourite – AsiaOneClick (FareSmart AI – Autonomous Search Agent)
“This win is a testament to our team’s commitment as we continuously enhance the customer journey and look to pioneer the next generation of travel technology,” said Trip.com Flight Business CTO, Coco Shu.
“At Amadeus, we aim to improve journeys for travellers globally, and hosting hackathons supports this goal. We appreciate the participation of travel agencies from throughout Asia Pacific and look forward to future collaboration,” added Jerome Daniel, SVP R&D – Head of Search, Travel Shopping and Reservation.
