United Kingdom
United States
Asia Pacific
Amadeus pushes cruise product
Amadeus is playing on its strengths in the cruise market and says cruise bookings this year are up nearly 400%.
The GDS is encouraging agents to take up Amadeus Cruise saying the product is both high margin and in increasing demand.
According to Amadeus bookings for the first quarter of 2004 are up 375% year-on-year. Although in that time cruise content has increased considerably.
Amadeus Cruise offers real-time access to cruise product and can be sold as a stand-alone version and used by any agent regardless of GDS affiliation. Among the cruise lines available to the UK market are Celebrity, Fred Olsen, Royal Caribbean and Costa.
Costa managing director, Paul Ellerby, says signing to Amadeus Cruise was a good move and has “significantly increased sales”. He said it helps that agents don’t need to use the phone to make cruise bookings.
Report by Ginny McGrath
Ginny McGrath
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations