BANGKOK – Amadeus has launched the latest version of Amadeus Rail’s IT solution that provides rail operators with the technology to manage reservations, inventory, scheduling, seating, pricing and ticketing operations.
The new version, initiated and being implemented by the Australian railway carrier CountryLink, sets a new standard for rail operators and is the result of Amadeus investment in IT products for rail. 

With Amadeus Rail IT CountryLink can now create and store customer profiles in their system. This makes the booking process faster and more efficient and so increases the number of bookings that CountryLink’s call centre can absorb.
Customer profile, which includes contact details, travel preferences, special service requests and booking history, also allows the operator to analyse and better understand its customer, to target marketing campaigns and eventually to create a loyalty program. 


Doug Taylor, Reservation Systems Manager, CountryLink commented: “This enhancement of Amadeus Rail IT suite is the response to some uncontested challenges in the rail industry.
“With a better understanding of our customers’ needs and behaviour, we are now ready to improve the way we serve them while making a wiser use of our marketing efforts.â€â€¨â€¨
