All Nippon Airways’ budget airline has been renamed Vanilla Air because it is "loved by everyone in the world".
The airline, which was initially a joint venture between ANA and the Malaysia-based AirAsia, was previously called AirAsia Japan.
A name change was needed as ANA now wholly owns the carrier and executives took a month and a half to decide from 200 options.
"We chose vanilla as our brand name because it is popular and loved by everyone in the world," the airline’s president Tomonori Ishii told reporters in Tokyo. "I think it is a very cute name."
AirAsia is run by Tony Fernandes who also owns Tune Hotels.
Vanilla Air will begin flights in late December with a fleet of two aircraft, to be leased from ANA, and will target travellers heading for holiday resort destinations in Asia.
