Just when you thought we were already showered with awards – a new part of the travel industry is being put to the test.
The ‘Fluffies’ is a new award scheme to rank hotel towels on their size, smell, overall feel, thickness and … whiteness.
Following a rigorous three-month analysis organisers Methven have found a winner.
Malmaison was voted the best with Park Inn by Radisson a close second and Novotel finishing third.
Steve Lee, CEO Methven UK, said: "We believe that our shower experience is enhanced by, or is diminished by, the quality of a towel. A good, thick, white, fluffy, fresh-smelling towel can make our hotel showering experience even more memorable.
