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APT appoints new Marketing & CRM Manager
APT & Travelmarvel has appointed travel industry marketeer Darren Birch to the role of Marketing & CRM Manager, UK & Ireland.
Birch joined APT this month, and is the latest in a strategic recruitment campaign.
It has grown its UK headcount by 30% in recent months as investment in trade support continues.
Reporting to Katie Elson, Head of Marketing, Birch will oversee APT & Travelmarvel’s marketing and CRM team.
He will bring the operator’s B2B and B2C campaigns and new product to market in 2024.
Birch has a wealth of travel cruise agent-facing industry experience.
He held Sales Manager positions with Virgin Holidays, an eight-year stint at Emerald Cruises as UK Brand Manager and Global Brand Manager, and, most recently, an interim position with Travel Counsellors as Customer Marketing Manager.
His initial priorities are to optimise campaigns, incentives, tactical offers, assets, and training to helping cruise agents boost their sales.
Birch and his team will populate the APT Agent Club with sales, marketing, digital and training materials, as well as keeping the Club’s community of agents informed about fam trips, incentives, and special offers.
Birch said: “The Marketing & CRM team has done a stellar job, and we have another exciting year ahead of us, thanks to the significant investment.”
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