United Kingdom
United States
Asia Pacific
APT appoints new Marketing & CRM Manager
APT & Travelmarvel has appointed travel industry marketeer Darren Birch to the role of Marketing & CRM Manager, UK & Ireland.
Birch joined APT this month, and is the latest in a strategic recruitment campaign.
It has grown its UK headcount by 30% in recent months as investment in trade support continues.
Reporting to Katie Elson, Head of Marketing, Birch will oversee APT & Travelmarvel’s marketing and CRM team.
He will bring the operator’s B2B and B2C campaigns and new product to market in 2024.
Birch has a wealth of travel cruise agent-facing industry experience.
He held Sales Manager positions with Virgin Holidays, an eight-year stint at Emerald Cruises as UK Brand Manager and Global Brand Manager, and, most recently, an interim position with Travel Counsellors as Customer Marketing Manager.
His initial priorities are to optimise campaigns, incentives, tactical offers, assets, and training to helping cruise agents boost their sales.
Birch and his team will populate the APT Agent Club with sales, marketing, digital and training materials, as well as keeping the Club’s community of agents informed about fam trips, incentives, and special offers.
Birch said: “The Marketing & CRM team has done a stellar job, and we have another exciting year ahead of us, thanks to the significant investment.”
Related News Stories:
Learn more about : APT Travel Group ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
The Northern Lights in Fairbanks