Bedsonline has doubled down on key market China with a newly enhanced Chinese language website.
The launch of the updated site comes ahead of ITB Shanghai on 16-18 May, and will serve as the cornerstone of Bedsonline’s new client acquisition programme.
The website is integrated with WeChat via the automated client acquisition programme which was created especially for the China market.
China has grown to become the 10th largest source market for Bedsonline in just five years since launching there.
Travel trade resources include articles on tips and tools and eBooks for agents.
"China is a strategic market for Bedsonline and we would like to take advantage of the integration of Tourico Holidays and GTA into the group which Bedsonline belongs, to provide a wider, more competitive range of products to the Chinese travel retailers – now totalling over 170,000 hotels," said Stuart Dale, regional director retail travel agents, Asia.
Sister brands Tourico Holidays and GTA both have a well-established presence across Asia Pacific.
Currently Bedsonline has a 15-strong team of sales managers covering the whole of Greater China including Hong Kong, Macau and Taiwan.
Vincent Zha, regional manager, Greater China added: "We are excited about our new website launch and the important role it will play in our future go-to-market strategy. By offering our travel agency subscribers attractive content such as eBooks, we can help them to increase sales.
