United Kingdom
United States
Asia Pacific
Big rise in online searches for flights
Online searches for flights in August shot up 44% on May levels, according to research by digital marketing agency Greenlight.
The greatest leap was for flights to domestic destinations and the Republic of Ireland, which rocketed 55%. On the long-haul front, searches for flights to the US dominated.
Greenlight’s latest Flight Sector Report showed there were 3.9 million searches for flights on Google UK in May, compared with 2.7 million three months earlier.
Almost a third – 31% – were for short-haul, but a quarter were for long-haul destinations.
Spain accounted for one in 10 short-haul queries and Ibiza entered the 10 most searched for destinations alongside Malaga, Barcelona, Alicante and Lanzarote.
However, Turkey and Rome fell out of the top ten.
New York, Florida and Las Vegas were among the most searched for US destinations, however searches for flights to New Zealand and Canada, which were in the top 10 in May, were less prolific in August.
Overall, skyscanner.net was the most visible site in the organic listings for flights. It was visible to 2,194,044 searches which saw it achieve a 56% share of visibility.
Travelzoo.com was the most prominent advertiser in the paid listings, attaining a 72% share of voice.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak