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bmi unveils name of no-frills subsidiary
bmi british midland has named its no frills airline bmibaby, the airline revealed yesterday.
The East Midlands-based carrier will be headed by managing director Tony Davies. Mr Davies, 36, has been with bmi since 1997, and most recently held the position of director of government and corporate relations, where he was responsible for directing the airline’s relationships with governmental, regulatory and trade bodies and the media.
He said: “I am thrilled to be responsible for bmi’s new offspring and have been delighted by the overwhelming response from the public, that we have had to our announcement, launching the East Midlands’ own no frills airline. Indeed the response has been so great, I am extremely confident that we will be able to extend even further, our range of destinations on offer, through our ability to bring further aircraft into the fleet of bmibaby.
He added: “I am also looking forward to the competition that bmibaby will bring to the East Midlands. Indeed, I fully understand why Go has thrown its toys out of the pram. Their disappointment must surely be because their desperate attempts to preempt our own plans, with an announcement of unspecific promises of phantom services at East Midlands Airport, did not thwart our own long held ambition to launch a no frills airline.”
bmibaby will fly a dedicated fleet of two Boeing 737-300 aircraft and intends to operate services to destinations including Barcelona, Nice, Palma, Malaga, Faro and Alicante. Internet fares on bmibaby will start at £25 each way, and services will commence on 23 March – a week before the Easter Bank Holiday. Seats on bmibaby will be on sale later this month.
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bmi british midland to launch no-frills airline
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