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Bonus APEC weekend tourism campaign a success for regional NSW

Friday, 7 September 20073 min read

The NSW Business Chamber has congratulated Tourism New South Wales on the success of its “Bonus Long Weekend” campaign promoting regional tourism on the APEC Long Weekend, with the NSW Tourism Minister today estimating that the number of visitors to regional NSW this weekend will top one million.

“The NSW Business Chamber first proposed this campaign at the start of the year and its great to see that Sydneysiders are making the trip to see some of the fantastic sights around NSW”, said Kevin MacDonald, CEO of NSW Business Chamber.

“This weekend Sydney will be on show to the world and regional NSW will be on show for the people of Sydney – it’s a great outcome for regional economies.”

“The wineries of the Hunter and Riverina, the beaches of the Hunter and South Coast will be a fantastic place to be this weekend.”

“This weekend could see anywhere from $500 million to $1 billion injected into regional NSW economies.” “This has been a very worthwhile initiative by a new Minister for Tourism and I congratulate Matt Brown on what his Department has done.”

“We are seeing a “hands on” approach by the Minister which has to be commended – and is very much a welcome change.”

Report by The Mole