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Branson takes PR to new heights
Saturday, 06 Jul, 2006
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The king of marketing stunts and PR, Richard Branson, will appear in the new James Bond movie Casino Royale, along with his Virgin Atlantic planes and crew, later this year.
The value of the product placement deal remains undisclosed but Sir Richard was on the Bond set at Miami Airport last month shooting his cameo role for a check-in sequence.
The deal was struck in London earlier this year and the airline is planning a series of marketing and promotional initiatives around the film in Australia. It is scheduled for release in November.
Graham Muldoon
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