Bridging the global MICE business at IT&CM China 2010

Major industry players of the MICE (Meetings, Incentives, Conventions and Exhibitions) industry have confirmed their participation for IT&CM (Incentive Travel & Conventions, Meetings) China 2010.

The tradeshow, aptly themed “Bridging the Global MICE Business”, will be held from 7 to 9 April at ShanghaiMart Expo. With the global economy showing signs of recovery and business activities gradually increasing, sellers and buyers alike are gearing up for 2010, to showcase their latest offerings at the only international MICE tradeshow in China of the year.

Seizing the opportunity to harness the potential of the China market, some international exhibitors have increased their space take up this year. These include Japan National Tourism Office, Korea Tourism Organization, Macau Government Tourist Office, Meetings & Exhibitions Hong Kong and the Millennium and Copthorne group.

With three months to the show, organisers, TTG Asia Media and MP International, are confident that participants will achieve greater results and be rewarded with an engaging experience. Darren Ng, Managing Director of TTG Asia Media, commented, “This is the fourth annual instalment of the series, and we continue to attract a vibrant mix of both international and local sellers and buyers. With additional China Trade seminars, and the keynote address taking reference from Sun Tzu’s tactical Art of War, we will present a ‘winning formula’ to all our participants.”

Sylvia Phua, CEO of MP International, added, “As the host of major international events like the upcoming 2010 World Expo, China offers a variety of new opportunities, as it continues to soar in popularity as a MICE destination. Buyers should not miss out on IT&CM China 2010 for the latest trends and information to help them make educated choices when they plan their incentive trips and meetings.”

Attending for the first time, a corporate buyer of an American MNC who has organised an increased number of incentive groups to China in 2009, expects demand for China to remain buoyant in 2010. He explains, “China offers a lot of variety in terms of venue and attraction options. It also ranks high as a cost effective destination especially when companies are still prudent in their incentive budgets.”

IT&CM China 2010 will offer a series of fresh and exciting business, networking and learning opportunities for an expected 2,000 participants. Apart from business meetings, social functions and special events will include a pre-show city tour of host city Shanghai; an opening ceremony and welcome dinner; and hosted networking luncheons throughout the three-day event.

It is supported by STTA (Shanghai Tourism Trade Association), SCEIA (Shanghai Convention & Exhibition Industries Association), IAPCO (International Association of Professional Congress Organisers), PATA (Pacific Asia Travel Association), ICCA (International Congress & Convention Association), SITE (Society of Incentive Travel Executives) China and SITE Hong Kong Chapter. Visit www.itcmchina.com for more information.

By Charles Kao
 

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