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Cheapflights appoints branding agency
Online travel price comparison firm Cheapflights has drafted in a branding agency to support future development.
Bostock and Pollitt has been recruited to assist with the development of the online travel brand which already reaches more than five million unique users a month worldwide.
“As the online travel market matures and our profitability further strengthens, CF will look to further differentiate our brand, to retain the loyalty of our existing customers and assist in reaching new ones,” a statement said.
The branding agency will “assist us to engage consumers by improving on the brand’s personality and design, as well as look at multi-channel marketing activity”.
Head of UK marketing Joseph Sikorsky said: “Our clear, compelling brand vision and personality will move us from the level of being a functional popular brand to an emotive one.”
Report by Phil Davies
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