United Kingdom
United States
Asia Pacific
Cheapflights boosts travel website traffic
Search engines and travel industry portals are becoming of growing importance as access points to agency websites.
Latest clickstream data from online research firm Hitwise shows that the top four referring sites belong to search engines including Google UK, Google, Ask Jeeves UK and MSN.co.uk Search.
UK-based travel search engine Cheapflights.co.uk is rated as the fifth most popular referring site, providiing almost one per cent of traffic to travel agency websites.
This is described by Hitwise as a “significant proportion” given the dominance of search engines in providing traffic to the travel industry.
Hitwise industry data for the four weeks to December 10 shows that search engines referred 36% of “upstream” traffic to travel agencies’ websites.
The top no-frills airline site was EasyJet in seventh place, while Thomson Holidays came in at 11th place, ahead of lastminute.com and British Airways.
Hitwise also found that visits to travel industry websites grew by 27% in the 12 months from November 2003. Traffic to travel websites in November accounted for 3.4% of all UK online traffic.
Most searched-for destinations in the month to December 11 were: Tenerife, Majorca, Spain, Greece, Lanzarote, Disneyland Resort Paris, Cyprus, Gran Canaria, Fuerteventura and Turkey.
Report by Phil Davies
Phil Davies
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak