Cheapflights has begun rolling out the first in a series of new personalisation tools on its website, mobile site and app.
The advancement allows regular users to build a profile and save preferences on specific routes for faster searching in the future, across whichever device they log in to.
The development is part of a redesign over recent months to create a ‘happier experience for the user’, following its transition to meta technology.
Users can compare thousands of flights from hundreds of airlines and travel agents in moments; easily view the cheapest or quickest flights for a particular route or use the Smart Value option, which balances price with flight duration.
Price Calendar and Chart Views show users the cheapest days to fly to a specific destination, while it is also possible to pin and compare flights from your search results and choose from there.
Cheapflights has recorded 200,000 new app downloads a month and 68% of its traffic now comes from mobile.
The technology development is part of Cheapflights’ plans to grow site visitors by 50% by the end of 2017, under the leadership of managing director Andrew Shelton, who joined last autumn from Virgin Holidays.
A major advertising campaign, spearheaded by the ‘flying stuntman’ TV ad, is underway, and the company has hired PR agencies in Australia, South Africa and the UK.
To support future growth plans, Cheapflights has appointed travel and lifestyle specialist White Tiger PR to handle UK consumer and travel public relations, from February 1.
Cheapflights global head of comms and PR Phil Bloomfield said: "We are investing for growth and comms has a key role to play.
"We’ve changed and we need travellers to be reminded why this brand should resonate with them. It’s White Tiger PR’s role to ensure we achieve the profile we deserve."
