United Kingdom
United States
Asia Pacific
Chinese theme park sparks outrage over bungee jumping pig stunt
A Chinese theme park sparked widespread outrage online for forcing a pig to bungee jump off a 68-metre tower.
Meixin Red Wine Town theme park responded with a public apology for its ‘disgusting PR stunt’
The stunt was carried out to celebrate the opening of the bungee attraction, and showed the pig wearing a cape being pushed off the tower.
"This is a super vulgar marketing tactic," said one social commenter.
Theme park management accepted the wave of criticism it received.
"We sincerely accept netizens’ criticism and apologise. "We will improve marketing of the tourist site, to provide tourists with better services," it said.
Animal rights organisation Peta blasted the park.
"Pigs experience pain and fear in the same ways that we do, and this disgusting PR stunt should be illegal," said Jason Baker, Peta SVP of international campaigns.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel