CLIA UK & Ireland has lined up key executives from major cruise lines to speak at its 12th annual conference, taking place in Southampton from May 23 to 25.
Delegates will also hear from a ‘generation guru’, while the keynote speaker has already been announced as explorer Sir Ranulph Fiennes,
The focus for the three-day event is the importance of making cruise appealing to all generations, and strategies and techniques to cut through to different age-groups and demographics.
CLIA UK director Andy Harmer said: "The over-arching theme of the conference is #GenerationCruise.
"Thanks to the incredible amount of new ships being deliver to CLIA cruise lines this year and for the next few years, there is a mind-boggling array of types of cruise and itineraries to choose from; there’s a cruise for every generation."
Opening the conference sessions on May 24, is Cindy D’Aoust, CLIA’s president and chief executive.
She will be followed by ‘generations guru’ Dr Paul Redmond, who will address delegates about the importance of realising the differences between the generations, and the best ways to talk to them.
MSC chief executive Gianni Onoratu; Seabourn senior vice president global sales and marketing Chris Austin; Harry Sommer, executive vice president, international business development for Norwegian Cruise Line Holdings and Rai Caluori, executive vice president guest experience and product development at Princess Cruises, will all speak on day one.
On Friday morning, the conference will move onboard Princess Cruises’ Royal Princess for the closing keynote from record-breaking explorer Sir Ranulph Fiennes, and final address from Stuart Leven, CLIA chair and managing director and vice-president EMEA of Royal Caribbean Cruise Lines.
