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Conrad adopts new corporate identity
Tuesday, 23 Apr, 2007
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Conrad Hotels is changing is corporate brand identity to Conrad Hotels & Resorts.
The new corporate identity is designed to highlight the message that the luxury chain appeals to both leisure and business travellers, while simultaneously underlining the ever-increasing importance of leisure travel within the luxury market, the company said.
A number of new resort projects are due to join the Conrad portfolio over the next two years.
by Phil Davies
Phil Davies
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