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Cruise Week sails with new theme, logo
Cruise Lines International Association Australasia will hold its 2014 Cruise Week from September 1-8,
CLIA offices from around the globe will collaborate on the major consumer event for the first time.
"There are a lot of creative ideas and marketing concepts we can share between us which we think will really benefit agents and help build on the success of this promotion," said CLIA Australasia general manager Brett Jardine.
The 2014 Cruise Week will have a new logo reflecting the global partnership and embrace a global theme focusing on "new to cruise" passengers.
Jardine said CLIA member agents would have access to a special agent sales toolkit.
"Agents who want to maximise results need to start planning now to ensure that their local activity fits in with the national marketing push," he said.
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