Cunard announces 2025 ship visits, Fam trips


Cunard announces 2025 ship visits, Fam trips

Tuesday, 25 Feb, 2025 0

Cruise line Cunard has released its 2025 schedule of travel agent ship visits and Fam trips.

Cunard will host an initial wave of four ship visit events across Southampton and Liverpool this year, starting from 16 May to 19 September.

Travel agents will be hosted on flagship Queen Mary 2 and newest ship Queen Anne during this period.

Agents can register for one of 220 places via Cunard’s Shine Rewards platform. The full ship visit programme comprises:

Friday 16 May, Southampton, Queen Mary 2

Friday 20 June, Southampton, Queen Anne

Thursday 18 September, Liverpool, Queen Mary 2

Friday 19 September, Liverpool, Queen Mary 2

These visits will focus on how travel agents can communicate the Cunard difference to customers, with a number of immersive onboard experiences included.

These comprise dining to entertainment.

A second wave of ship visits will be announced in the autumn.

Cunard also unveiled its 2025 programme of fam trips for travel agent partners.

There are three departures, all roundtrip from Southampton, taking place from July to September.

The fam trips will be a mix of four- and seven-night sailings, with up to 38 trade partners on each.

Agents will receive Cunard’s White Star Service while onboard, and attend drink receptions, training workshops, a speciality dining experience and shore excursions.

Groups will benefit from both hosted experiences and free time.

Wi-Fi will be provided and hotel and dining service charges are covered. The fam trips are:

4 – 11 July; Queen Anne; Norwegian Fjords (H517)

10 – 14 September; Queen Mary 2; Rotterdam and Zeebrugge (M527)

6 – 10 November; Queen Victoria; Short Break to Amsterdam (V527)

Agents can register their interest via Shine Rewards Club.

Tom Mahoney, Director of UK Sales at Cunard, said: “Our 2025 programme of fam trips and ship visits is designed to empower our travel agent partners with the knowledge and confidence to sell Cunard with passion and expertise.”



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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



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