Cunard Line has renewed its commitment to dress codes onboard its ships, while at the same time encouraging the loosening of ties on its less formal nights.
Research with existing passengers and luxury travellers generally has led Cunard to strengthen the line’s commitment to special occasion dressing three times a week on its transatlantic crossings and twice each week on sailings to the Mediterranean, Scandinavia and beyond.
However, also in response to growing travel trends, Cunard is adjusting its advice on dress codes for other nights.
The result: Along with two or three formal nights each week, there will be four or five "informal" evenings where jackets are required but ties will now become optional.
