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Cyprus starts spring ad campaign
A major UK advertising campaign to promote Cyprus as a tourist destination has been unveiled.
Running until May, the Cyprus Tourism Organisation claims the push – including adverts on buses and billboards – will generate greater awareness and optimum exposure.
The adverts will appear in London and the South East, Lancashire, West Yorkshire, Edinburgh and Aberdeen. Commuters will also be targeted on the London Underground with posters.
Newspaper advertising is designed to reach an “affluent, more mature” demographic in addition to Readers Digest, Radio Times and Good Housekeeping and travel titles such as Conde Nast Traveller and Sunday Times Travel.
Television spots on ITV 2, Sky and the Travel Channel are included as well as supplementary advertising activity in niche publications focussing on special interests such as diving, biking and religious tourism.
The CTO has also increased its expenditure in public relations and hosted a conference for the British Guild of Travel Writers.
Report by Phil Davies
Phil Davies
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