Delta signs new ‘transformative’ Sabre partnership

Saturday, 04 May, 2021 0

Delta Air Lines has announced a new global distribution agreement with Sabre that they hope will evolve their long-standing partnership and drive transformation in the travel industry.

The multi-year distribution agreement is an industry-first model that ‘shifts the mindset of the entire ecosystem toward modern retailing.’

They expect the partnership to transform how travel partners do business and ensure Sabre-connected travel buyers will continue to have access to Delta’s content globally.

"We are grateful to Sabre for their innovative spirit in taking this journey with Delta and establishing a new and exciting path forward for third-party distribution," said Jeff Lobl, Managing Director of Global Distribution for Delta Air Lines.

Sabre has developed a new airline storefront in collaboration with Delta, CWT and other partners and is now fully available in Sabre Red 360.

It provides digital ‘shelves’ that better organize an airline’s offerings in a side-by-side display to enhance the traveler’s shopping experience.

"Sabre’s new airline storefront makes it easier to understand new airline product offerings and simplifies the purchasing decision. CWT is a strong supporter of a collaborative approach to address an improved user experience," said Erik Magnuson, VP of product management, mobility & payments of CWT.

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Home to America’s Best Beaches, a vibrant arts community and amazing outdoor experiences, St. Pete/Clearwater is a sunny destination that...

Virtuoso is the leading global network of agencies specializing in luxury and experiential travel, with more than 20,000 advisors. We...

Travel Outlook, the premier hotel call center™ Travel Outlook is an innovative, custom off-site central reservations office (CRO) service that...

Welcome to Qatar Airways Qatar Airways is proud to be one of the youngest global airlines to serve all...

IHG Hotels & Resorts: Redefining Hospitality Excellence IHG Hotels & Resorts is a globally renowned hospitality company that stands at...

Discover Sarawak Revealing a side of Asia unlike anywhere else, Sarawak offers an alternative for those seeking humble authenticity far...

The Detroit Metro Convention & Visitors Bureau (DMCVB) is the only organization that promotes metro Detroit regionally, nationally and...

Located in the heart of the Northeast and within easy driving distance of a third of the population of the...

Classic Collection is where travel expertise and personal service combine to create the perfect luxury holiday. Our travel agent partners...

The Paris 2024 Organising Committee for the Olympic and Paralympic Games is responsible for planning, organising, financing and delivering the...

SAINT LUCIA IS NO ORDINARY ISLAND Equal parts beauty and mystique, Saint Lucia captivates anyone who sets foot on her...

With long periods of Thailand’s History, according to evidences and studies, Sukhothai was the first kingdom of Thailand. At that time, an early Thai...

Since 1932, P&O Cruises has offered Aussies and Kiwis the opportunity to take to the seas and have the holiday...

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in...