Delta signs new ‘transformative’ Sabre partnership

Saturday, 04 May, 2021 0

Delta Air Lines has announced a new global distribution agreement with Sabre that they hope will evolve their long-standing partnership and drive transformation in the travel industry.

The multi-year distribution agreement is an industry-first model that ‘shifts the mindset of the entire ecosystem toward modern retailing.’

They expect the partnership to transform how travel partners do business and ensure Sabre-connected travel buyers will continue to have access to Delta’s content globally.

"We are grateful to Sabre for their innovative spirit in taking this journey with Delta and establishing a new and exciting path forward for third-party distribution," said Jeff Lobl, Managing Director of Global Distribution for Delta Air Lines.

Sabre has developed a new airline storefront in collaboration with Delta, CWT and other partners and is now fully available in Sabre Red 360.

It provides digital ‘shelves’ that better organize an airline’s offerings in a side-by-side display to enhance the traveler’s shopping experience.

"Sabre’s new airline storefront makes it easier to understand new airline product offerings and simplifies the purchasing decision. CWT is a strong supporter of a collaborative approach to address an improved user experience," said Erik Magnuson, VP of product management, mobility & payments of CWT.

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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