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Destination Web 2.0: For ITB
Sunday, 03 Mar, 2010
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The first “ITB Berlin Social Media Lounge” casts some light on the social media myth
Initiated by FAKTOR 3, the ITB Berlin Social Media Lounge provides the impetus for the right online communication strategy in tourism.
Tourism in Web 2.0 will without doubt be one of the trends arousing the greatest controversy during discussions at this year’s ITB Berlin. The fair is therefore providing a forum for this subject and, in cooperation with the Hamburg advertising agency FAKTOR 3, is presenting a special feature: the “ITB Berlin Social Media Lounge”. “Social media is an important topic for us in our role as a think tank for the tourism sector. With this lounge we are offering something of real value to our exhibitors and trade visitors”, states David Ruetz, Director of ITB Berlin.
From 10 to 12 March, in relaxed surroundings in Hall 25, visitors can meet with the designers of the social web, as well as discussing strategies, opportunities and risks with them, and compare experiences. “The social web is currently in a phase of very rapid development. Taking a realistic but critical stance, we shall be using the lounge to investigate what is of most use to the tourism sector,” explains Volker Martens, member of the board of FAKTOR 3 AG.
The dialogue will be further stimulated by the extensive programme of the ITB Berlin Social Media Lounge: Is all the hype surrounding Twitter really justified? Do travel trade professionals need Facebook? What purpose does the Outernet serve? And what does the Social Graph tell us? Well-known experts will be answering these and other questions in the papers and the discussions about specific themes. The topics of the day will be commented on and dealt with in greater depth, from a number of different perspectives, during the Social Media Discussions which will take place each day from 4 to 5 p.m.
The programme will be rounded off at 5 p.m. with the Happy Hour, providing the ideal surroundings for networking.
Details about the extensive programme of the ITB Berlin Social Media Lounge and all the speakers, times and topics can be found at: www.itb-berlin.de/socialmedialounge Admission is free of charge.
On the weekend of 13 and 14 March, when the public are admitted to ITB Berlin, visitors will be able to take a virtual tour of the fair via the internet between 10 a.m. and 6 p.m. While on the Exhibition Grounds you can become a fan of ITB on Facebook, or follow events at the world’s largest travel trade fair on Twitter, which is yet another way of keeping informed about the latest trends in travel.
Visitors can find the ITB Berlin Social Media Lounge, which has been set up by the Hamburg advertising agency FAKTOR 3, in Hall 25, Stand 140. The papers and discussions will take place from 10 a.m. to 6 p.m. from 10 to 12 March, and trade visitors and exhibitors will be able to attend free of charge.
The content partners of the ITB Berlin Social Media Lounge are: Aperto AG, Complexium GmbH, compuccino, facebookbiz.de, Freshmilk, hotel webservice, NEUSITE GmbH, netz|vitamine, SAINT ELMO´S Entertainment, Social Media Club Berlin, Tourismuszukunft, TrendOne, Tweet Akademie. On 13 and 14 March the Lounge will also be open to consumers, from 10 a.m. until 6 p.m. Anyone with an interest in travel will be able to become a fan of the event and make their views felt directly from the fair, for example on Facebook, commenting on what they liked best this year. Alternatively they can use Twitter to follow ITB Berlin and keep up to date with the latest travel trends.
Full details of the programme can be found at www.itb-convention.com/program.
Valere Tjolle
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