ABTA has identified Austria, Botswana and Cuba as ‘destinations to watch’ for 2015.
In its Travel Trends Report 2015, released today, ABTA published a list of 10 hot spots for next year, picked in association with the Foreign & Commonwealth Office.
The full list was:
1. Austria
2. Botswana
3. Cuba
4. Dominican Republic
5. Japan
6. Latvia
7. La Gomera, (Spain)
8. Norway
9. Pacific Coast (USA)
10. Singapore
11. The Netherlands
12. The Peloponnese (Greece)
The report was based on a poll of 2001 people conducted by Arkenford in July. It also found:
– British holidaymakers have been playing it safe for the last few years with their holiday choices, but many people are planning to explore new destinations in 2015; 35% think they will take a holiday to a country they have never been to before
– 20% of Brits said they will spend more on holidays, but 15% of Brits said they are planning to spend less
– In 2014, people took an average of 3 holidays per person, however those in social class ‘A’ (the most affluent) took 4.7 holidays per person. This is a marked increase from 2013 when this group took 3.6 holidays per person and is likely to continue into 2015
– Living like a local is a key trend across all age groups as people are looking for more authentic holiday experiences
– City breaks overtook beach holidays as the most popular type of holiday in 2014 and are expected to hold the top spot into 2015, with 43% of people planning a city break and 42% planning a beach holiday.
