Universal Orlando’s newest and arguably most eagerly awaited attraction officially opened to the public yesterday.
Four years ago Universal launched The Wizarding World of Harry Potter – Hogsmeade to record attendances and expectations were high for the opening of Diagon Alley.
The company has spared no expense with a blanket media campaign with Diagon Alley even becoming a location for a broadcast of ‘The Today Show.’
The attraction’s showpiece – The Harry Potter and the Escape from Gringotts 3D ride – will finally become operational after remaining grounded during the recent soft opening.
The company calls it an entirely different kind of ride, "with a level of entertainment and storytelling unlike anything people have ever been through before," according to Universal spokesman Tom Schroder.
