USAirtours has signalled its long-term commitment to trade-only sales by appointing Diane Court in the newly created role of national sales manager.
Reporting directly into founder and chief executive Guy Novik, Court will be responsible the national key accounts and for developing agency sales through the company’s regional sales managers.
Court is well known among the agency community and has previously held positions including national sales manager at Gold Medal, key account manager at Virgin Holidays and most recently as head of business development for JTA where she was responsible for field sales, key accounts and national agency consortia for both leisure and business travel.
Court’s appointment follows the recent arrival of John Cooper to the USAirtours agency support team. Cooper has over 15 years of agency sales experience, most recently at Anatolian Sky, which ceased trading in June.
Novik said: "At USAirtours, we continue to value strong one to one relationships and both Diane and John bring a breadth of experience that will be much appreciated by both our loyal agents as well as my current team."















