Online operator directline holidays has appointed an eCommerce director to ensure the company stays ahead of its larger rivals in Google’s natural search results.
John Lucas has joined the company from Wyndham Hotel Group where he was director of eCommerce. He also spent five years as director of hotel web services for Pegasus Solutions and has been working within the marketing industry since graduating from Suffolk College University in 1995.
Overseeing all areas of eCommerce management, Lucas has been given responsiblity for developing a customer driven online sales and marketing strategy for directline holidays.
