[don't live-test] E-Mail Marketing Hurdles - TravelMole


[don’t live-test] E-Mail Marketing Hurdles

Monday, 22 Jan, 2004 0

<!———————————————————————- ———————————————————————–> Printer Friendly: E-Mail Marketing Hurdles
/* */

var e_UserIsLoggedIn = 0;
//alert(“e_UserIsLoggedIn: ” + e_UserIsLoggedIn);
var e_Format = “”;
//alert(“e_Format: ” + e_Format);

 

Sponsored by:

Architect of eTourism Marketing & Technology

E-Mail Marketing Hurdles
20 January 2004 by eMarketer

A Recent survey of marketing decision-makers at B2B and B2C companies finds that at least 60% of respondents cite spam, e-mail filters and e-mail inbox clutter as the biggest challenges they face in e-mail marketing efforts.

Over 50% say developing quality e-mail lists is the greatest challenge in the business today. The survey, sponsored by CMO Council, B2B Magazine and USA Today, asked respondents to provide their top three greatest e-mail challenges.

When marketers were asked how they would like to improve upon e-mail marketing efforts in the future, over one-half note better customer insight and integration of on- and offline marketing efforts.

Spam filters continue to be an issue for e-mail marketers, as Jupiter Research and EmailLabs determined in October 2003 that the biggest concern of e-mail marketers was blacklists or spam filters.

 





 

profileimage

Charles Kao



Most Read

Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail

Sophia Hyder Hock on Global Social Inclusion in Tourism

Sustainable Tourism: Don Welsh on Community Values and Global Collaboration

Jane Cunningham: Enhancing European Engagement in Tourism

Kristin Dunne: Navigating Destination Strategy

Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM

Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life

Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms

Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand

Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims

TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka

Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari