[don't live-test] E-Mail Marketing Hurdles

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Sponsored by:	Architect of eTourism Marketing & Technology
E-Mail Marketing Hurdles 20 January 2004 by eMarketer
A Recent survey of marketing decision-makers at B2B and B2C companies finds that at least 60% of respondents cite spam, e-mail filters and e-mail inbox clutter as the biggest challenges they face in e-mail marketing efforts.
Over 50% say developing quality e-mail lists is the greatest challenge in the business today. The survey, sponsored by CMO Council, B2B Magazine and USA Today, asked respondents to provide their top three greatest e-mail challenges. When marketers were asked how they would like to improve upon e-mail marketing efforts in the future, over one-half note better customer insight and integration of on- and offline marketing efforts. Spam filters continue to be an issue for e-mail marketers, as Jupiter Research and EmailLabs determined in October 2003 that the biggest concern of e-mail marketers was blacklists or spam filters.