Double sustainable masterclass

Presentations on sustainable tourism by Professor Geoffrey Lipman and sustainable tourism marketing by OgilvyEarth practice lead: Kathleen Enright

The first sustainable tourism masterclass of the year will be a very special event, Professor Geoffrey Lipman, who contributed to the Sustainable Tourism Ministers Briefing will be explaining the highlighted trends – and Kathleen Enright lead of the OgilvyEarth London practice will be explaining about marketing for sustainability.

Ogilvy London is also to co-author this year’s Sustainable Tourism Marketing Guide.  The international marketing agency is to provide state of the art information for the global sustainable tourism industry.

The masterclass event is to be hosted at Ogilvy PR’s hi tech office at Canary Wharf.

Ogilvy London’s Digital Lab

Founded in 1948, Ogilvy operates in more than 70 markets. Ogilvy’s London office incorporates nine companies offering marketing services – from advertising to direct marketing to PR and SEO.
Ogilvy has worked with numerous travel and tourism organisations over the past five decades, and the London office currently works with clients including British Airways, Expedia, IHG and the Brazilian Tourist Board.

The organization recently founded OgilvyEarth. which is particularly interested in helping brands harness the power of sustainability.

OgilvyEarth partners with brands to use sustainability to drive brand value, achieve long-term growth and increase profits working with global brands including Coca-Cola, Unilever, DuPont, the Environmental Defense Fund, Kraft, IBM, the WWF and the United Nations.

Said Valere Tjolle, Sustainable Tourism Report Suite editor, “ We think that 2011 will be a real year of opportunity for sustainable tourism and the masterclass is designed to help everybody get the very most of it.”

“Top world thought-leaders in sustainable tourism creation, development and marketing will be sharing their experiences and their visions for the future with participants.”

He added “To help our global audience benefit from the event, we will be running live web streaming combined with a rolling Twitter page. And an online forum.”

As WTTC president in the 90’s, the masterclass lead speaker, Geoffrey Lipman, fostered Green Tourism’s growth; since then, as Assistant General Secretary and Special Advisor at the UNWTO he carried it on. Now as an advisor to the UNWTO, associate at Schuman Associates and as founder of GreenEarth.travel he is taking it out to a wider marketplace."

The event will be held from 9am until 1pm on Friday 25 February in central London.

Participation is free to purchasers/supporters of the Sustainable Tourism Report Suite 2011
To ensure a high level of engagement, event participation is limited.

For further information and to make a booking email [email protected]

the Sustainable Tourism Report Suite  includes:

The Sustainable Tourism Minister’s Briefing 2011 which will survey 2010 events, the market for sustainable tourism and the major current players. Simply all a busy minister or high level professional needs to know to access the sustainable tourism industry.

The NEW Sustainable Destination Report 2011 which will provide both a report on the current progress of destinations towards sustainability and a guide to the most powerful and effective initiatives and methods bringing really beneficial and sustainable tourism to destinations everywhere.

The Sustainable Tourism Report 2011. Now in its 9th year this definitive, comprehensive annual report provides everything that a travel and tourism professional needs to know about sustainable tourism both from outbound and an inbound aspects.

The Sustainable Tourism Marketing Guide 2011. This is a report absolutely specific to the vast range of opportunities available to sustainable tourism initiatives – to utilise proven marketing techniques and generate quality business – sustainably and extremely effectively.

The Tourism and Carbon Market Guide 2011. Global warming is by far the biggest challenge the travel and tourism market has ever faced – but there are many opportunities too, for the second year, this guide sets out to survey the industry,  and offer the opportunities.

SustainableTourism2011 is designed to enable you to communicate all the basic information about sustainable tourism benefits to your stakeholders, suppliers, network, employees and partners – in a truly accessible and engaging format.

Supporters of the Sustainable Tourism Report Suite 2011 include:  Cape Town Tourism; Discover Ltd; Six Senses Resorts; ABTA; Ogilvy PR; Thomas Cook; Virgin Holidays; Innovation Norway; Change for Tomorrow Ltd

For the 2011 specifications, prices and current special offer email [email protected] NOW.

Special prepublication offer as follows: Bought by 31st December 50% reduction

Just a few comments about the Sustainable Tourism Report Suite 2010: “Very useful and insightful report would recommend” Thea Chiesa World Economic Forum.“The report is an inspiration” Ingunn Sornes Innovation Norway “The report makes it easy to do our work” Dagmar Schrieber Kazakhstan Tourism Association”

Report subscribers and purchasers include these and more organisations: Change for Tomorrow, Booz & Co, UNWTO, Association on British Travel Agents, World Economic Forum, Innovation Norway,  Eihab Oman, MCI Management Center Innsbruck, Sustainable Travel International, Mesoamerican Reef Leadership Program, Singita Africa, Ecole Hoteliere de Lausanne, Kazakhstan Tourism, Rezidor Hotel Group, Internationale Fachhochschule Bad Honnef , WWF, Ogilvy PR, Sustainable Side of the Street, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Virgin Holidays, Micato Safaris, Hilton Hotels Corp, Visit Britain, Visit England, Visit Scotland, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, Sustainable Side of the Street, IFC, Discover Ltd, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, Six Senses Group, and many, many more.