Double sustainable masterclass: free webinar option

SEE VIDEO: READ MINISTERS BRIEFING STORY:

There is now a free webinar option for the masterclass this Friday. First come first served.
Just email [email protected] for a specially-prepared password and log in details
The masterclass will begin on Friday February 25th at approximately 09.30am and end at approximately 1pm

Presentations on sustainable tourism by Professor Geoffrey Lipman and sustainable tourism marketing by OgilvyEarth practice lead: Kathleen Enright

The first sustainable tourism masterclass of the year will be held at Ogilvy PR in Canary Wharf on this Friday February 25th.

Professor Geoffrey Lipman, who contributed to the Sustainable Tourism Ministers Briefing will be going through this years challenges and opportunities – and Kathleen Enright lead of the OgilvyEarth London practice will be showing how much practical marketing results can be improved by incorporating sustainability.

Ogilvy London is also to co-author this year’s Sustainable Tourism Marketing Guide in which the international marketing agency will provide state of the art information for the global sustainable tourism industry.

The masterclass event is to be hosted at Ogilvy PR’s hi tech office at Canary Wharf.

Ogilvy London’s Digital Lab

Founded in 1948, Ogilvy operates in more than 70 markets. Ogilvy’s London office incorporates nine companies offering marketing services – from advertising to direct marketing to PR and SEO.
Ogilvy has worked with numerous travel and tourism organisations over the past five decades, and the London office currently works with clients including British Airways, Expedia, IHG and the Brazilian Tourist Board.

The organization recently founded OgilvyEarth. which partners with brands to use sustainability to drive brand value, achieve long-term growth and increase profits working with global brands including Coca-Cola, Unilever, DuPont, the Environmental Defense Fund, Kraft, IBM, the WWF and the United Nations.

Said Valere Tjolle, Sustainable Tourism Report Suite editor, “ We think that 2011 will be a real year of opportunity for sustainable tourism and the masterclass is designed to help everybody get the very most of it.”

“Top world thought-leaders in sustainable tourism creation, development and marketing will be sharing their experiences and their visions for the future with participants.”

He added “To help our global audience benefit from the event, we will be running live web streaming combined with a rolling Twitter page. And an online forum.”

As WTTC president in the 90’s, the masterclass lead speaker, Geoffrey Lipman, fostered Green Tourism’s growth; since then, as Assistant General Secretary and Special Advisor at the UNWTO he carried it on. Now as an advisor to the UNWTO, associate at Schuman Associates, as founder of GreenEarth.travel and MD of Beyond Tourism  he is taking it out to a wider marketplace."

The event will be held from 9am until 1pm on Friday 25 February in central London. Cost of participation in the masterclass is UK£150/Euro180/US$240, the price includes both a copy of the Sustainable Tourism Ministers Briefing (usual cost £100/Euro120/US$160) and a copy of the Sustainable Tourism Marketing Guide (usual cost £100/Euro120/US$160)

Participation is free to purchasers and supporters of the Sustainable Tourism Report Suite 2011
To ensure a high level of engagement, event participation is limited. So book now to secure a place.

For further information and to make a booking email [email protected]

The Sustainable Tourism Report Suite 2011  includes:

The Sustainable Tourism Minister’s Briefing 2011
The NEW Sustainable Destination Report 2011
The Sustainable Tourism Report 2011
The Sustainable Tourism Marketing Guide 2011.
The Tourism and Carbon Market Guide 2011.
SustainableTourism2011

Supporters of the Sustainable Tourism Report Suite 2011 include: 

Cape Town Tourism; Discover Ltd; Six Senses Resorts; ABTA; Ogilvy PR; Thomas Cook; Virgin Holidays; Innovation Norway; Change for Tomorrow Ltd

For the 2011 specifications, prices and current special offer email [email protected] NOW.

Just a few comments about the Sustainable Tourism Report Suite 2010: “Very useful and insightful report would recommend” Thea Chiesa World Economic Forum.“The report is an inspiration” Ingunn Sornes Innovation Norway “The report makes it easy to do our work” Dagmar Schrieber Kazakhstan Tourism Association”