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Dynamic packaging comes to BA website
Sunday, 22 Jun, 2009
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British Airways has introduced dynamic packaging of holiday components to its website ba.com.
The new online holidays application ensures bookings are fully ATOL protected.
BA is featuring 4,000 hotels including Marriott, InterContinental, Sheraton and Hilton plus independent properties hotels; 3,000 ‘experiences’ from cultural sightseeing trips to adventures and Avis car rental and fly-drive packages.
Users can adjust their search results based on price, type of hotel and location and compare their top three choices.
They can also choose their hotel direct from a Microsoft map.
The airline’s strategy and business units director Robert Boyle said: "This new feature – called dynamic packaging – is a huge step forward for ba.com and our customers.
“It is simple and easy to use and allows us to offer a new range of exciting hotel, car rental and tourist experiences packaged together at better prices than ever before.
“Our holidays are ATOL protected so customers can fly with us secure in the knowledge that their holiday is safe.”
by Phil Davies
Phil Davies
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