EasyJet has been stopped from using the advert where its ‘little piggy’ bank claimed up to 30% off every seat, every route, every day.
Customers complained to the Advertising Standards Authority that some of the fares available were the same price as they had been the day before the promotion started.
EasyJet argued that these seats were still discounted – as the advert suggested – but were seats in a more expensive price bracket as the cheaper flights had sold out.
However the ASA did find that often the discount was not as high as 30% on more expensive peak time flights.
The advertising watchdog said that easyJet could not use the ads again and in future had to ensure at least 10% of seats were available at the discount advertised.
It also had to include information about its pricing structure.
by Diane Evans
