United Kingdom
United States
Asia Pacific
EasyJet introduces digital language learning for kids
EasyJet has launched a new language learning initiative at 35,000ft.
The new partnership with children’s book series Mizzi Mozzi, offers a selection of free digital books onboard.
Available across easyJet’s entire network, youngsters can choose from a collection of interactive stories to expose them to foreign languages, including French, Spanish, Italian, German, Portuguese, Greek and English.
The campaign follows new research which reveals eight in 10 (82%) British parents are concerned their children have missed out on exposure to new cultures as a result of foreign travel restrictions.
Research also reveals that well over two-thirds (71%) of parents fear their children have missed out on being immersed in foreign language due to travel restrictions enforced by the pandemic.
Other key issues highlighted is children missing out on experiencing different cultures (45%), visiting museums or historical places (34%), learning about geographical points of interest (31%) and trying foreign cuisine (25%).
Johan Lundgren, easyJet CEO said: "easyJet is excited to be taking as many families as we can on that long-awaited family holiday this summer. Kids around Europe have missed out on so much in the past 18 months, including learning about different cultures and languages whilst visiting foreign places."
"The Mizzi Mozzi ebooks are designed to spark curiosity, and bond families."
EasyJet is offering the first two books out of the new Mizzi Mozzi digital series for free, a total of 84 titles spread across seven language combinations, to enjoy before arrival.
Customers simply scan the QR code on the seatback in front of them before take-off, download the app for free, choose the language they would like to discover and download the selected books before take-off.
According to the European Commission, 62% of Brits cannot speak any other language apart from English, with 38% able to speak at least one foreign language, whilst 18% speak two.
This compares to the European Union average of 56% of Europeans able to speak at least one foreign language.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
Abercrombie & Kent hails $500 million funding boost
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Gatwick braces for strike
Co-pilot faints, easyJet flight issues ‘red alert’