Emirates has inked a new marketing partnership with Tourism Western Australia.
Responding to demand especially from the UK, Emirates has expanded capacity for its Dubai to Perth route with the airline late last year restarting a second daily service.
Emirates says it has experienced a 26% surge in UK passengers served in the past year.
Emirates and Tourism Western Australia will collaborate on joint marketing campaigns.
It will promote opportunities for travellers to explore the many national parks, culture and wildlife experiences across the state.
Travellers seeking Aboriginal culture can head to the Murujuga National Park which is nominated for a UNESCO World Heritage-listing and home to the world’s largest collection of petroglyphs.
Kimberley cruising is a major draw for expedition cruisers and welcomed new luxury operators Seabourn and Scenic.
Emirates says there is strong demand for long-haul travel in comfort, with a 40% increase in Business Class bookings to Perth in 2023.
The airline is currently undergoing an extensive multi-billion dollar retrofit programme.
Premium Economy bookings to the region have increased 109%.
