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Experience Africa 2024 hails record-breaking attendance
Experience Africa 2024 kicked off this week in Bishopsgate London, welcoming a record breaking number of attendees.
The top trade event for Africa’s tourism sector attracted a record 602 attendees from 37 countries
There has been a significant increase in international buyers, particularly from the UK, US, China, and Europe.
There are 7,480 pre-scheduled appointments between buyers and exhibitors.
South Africa and Botswana have a major presence at the gathering, which features industry talks, destination training, and the inaugural ATTA for Action Awards.
This recognises sustainable tourism practices.
Promoted as the #ThePlaceToConnect for the African tourism industry, the event wraps up this evening.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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