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Far Eastern Hospitality launching new brand
Singapore based Far Eastern Hospitality has unveiled a new brand called The Clan Hotel.
It has earmarked 2020 for the first Clan Hotel which will rise in Singapore’s Far East Square.
This design concept takes its inspiration from various clan associations that lined the area of Far East Square, Amoy and Cross Street," the company said.
It will feature 324 rooms.
It is targeting a younger 20-40 business traveller demographic with upper mid-tier comforts and amenities, including an exclusive club.
"Currently, there is a gap in the market for a hotel that offers an optimal combination of value for money, quality hospitality service, and a strong sense of place," says Arthur Kiong, CEO of Far East Hospitality.
"With The Clan Hotel, we hope to address this gap as the property draws inspiration from the clan associations’ values of family, harmony, and companionship."
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