David Magliano, the former director of sales and marketing for low-cost airlines easyJet and Go, has been appointed group brand director for the Co-operative.
He will have responsibility for brand development and communication across the group’s businesses, which include food, banking, insurance, funerals, legal services and pharmacy.
Following his airline marketing career, Magliano was involved in the London 2012 bid and led marketing for England’s failed bid for the 2018 World Cup.
He was awarded an MBE in 2006.
