G.M. Tour strengthens NDC content with Amadeus partnership
Thailand based retail agency G.M. Tour & Travel has teamed up with Amadeus to offer a more personalised customer experience with NDC content.
"Booking a trip is no longer as simple as it used to be, and travellers now need information at their fingertips which could make a key difference to them having a smooth or bumpy trip," said Kit Sananwathananont, Managing Director, G.M. Tour & Travel.
"G.M. Tour & Travel is happy to partner with Amadeus to transform our servicing processes, creating better personalization and seamless journeys for customers."
G.M. Tour & Travel can now access NDC and EDIFACT content in a single merged display, enabling customers to quickly assess all their options to make informed decisions.
Ramona Bohwongprasert, Senior Vice President of Retail Travel in Amadeus Asia Pacific said: "Travellers today want something simple, clear and a personalised offer on one screen. With NDC, G.M. Tour & Travel will be able to leapfrog into modern retailing."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026