Visitors to Florida may know of Orlando and Miami, but soon they”ll be hearing more about Jensen Beach and Lakeland.
State tourism officials are trying to get visitors to stray from beaten paths.
Visit Florida, the state’s official tourism arm, started a $1 million marketing campaign to promote cultural and historical attractions in smaller towns.
Said Visit Florida CEO Bud Nocera, “Today, travelers are increasingly seeking authentic vacation experiences that give them a sense of place. They want to go where the locals “
Florida tourism bounced back strongly in 2004 with a record 76.8 million visitors generating $56.1 billion.
The “Downtown & Small Towns” campaign includes newspaper and television advertising.
Report by David Wilkening
