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Google leads the way at ATM
Internet giant Google will sponsor the Arabian Travel Market Technology Theatre as part of the newly launched Digital Technology Day on May 8.
Google will be using the Technology Theatre to share insights of the travel industry and technology under the umbrella theme of "Think Travel".
"Our partnership with Google will not only deliver up-to-the-minute industry data, but will showcase how technology plays a role in the travel industry – whether it’s searching for ideas or booking vacations or sharing their experience through social platforms," said Mark Walsh, portfolio director, Reed Travel Exhibitions.
A Google-commissioned research study will reveal the results of how travellers in MENA make decisions when it comes to travel and purchase behaviour.
Google commissioned a similar survey for the US travel market in 2012, with 7,500 respondents completing a 21-minute attitude and usage survey into travel habits and attitudes of leisure, business and affluent travellers.
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