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Google makes hotel booking listings free
Google previously made it free for retailers to sell on Google Flights, and now the search engine is doing the same for hotels for links on the Google.com/travel platform. Making it free for hotels and travel companies will provide users a more comprehensive choice and better comparison shopping.
"When travel does resume in earnest, it’s crucial that people can find the information they’re looking for and easily connect with travel companies online," said Richard Holden, VP of Product Management at Google Travel.
For many years hotel booking links were offered through paid Hotel Ads and Google says free listings will generate increased booking traffic and expand the reach of advertisers’ Hotel Ads campaigns.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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