For anyone worrying whether those green efforts are worth the trouble, there’s a lot of reassurance in a recently released report by J. D. Power and Associates.
It showed, among other findings, that green hotels made great strides in awareness, guest satisfaction and participation in sustainable programs since last year.
Findings included:
Guest awareness of their hotel’s green programs increased significantly this year with two-thirds of respondents aware of their hotel’s green efforts.
Many guests or more than two thirds took part in their hotel’s sustainability efforts.
But perhaps most telling of all: awareness of green programs had a strong impact on overall guest satisfaction.
by David Wilkening
