Greyhound says the “Elevate Everything” program it started this month will improve travel for all bus riders.
Said Steve Gorman, president:
“The changes are meant to improve the customer experience from the moment they walk into our newly updated terminals until they step off our more comfortable, modern and clean buses.”
Drivers and terminal employees received new uniforms, and terminals have been upgraded. Many feature new signage, plasma televisions, renovated bathrooms, new food service concepts and much more.
The company is also introducing a new “greeter” position to answer questions and assist customers with their travel needs.
The youngest Greyhound customers will receive an activity book to entertain them as part of the new Traveling Kids Club.
Greyhound customers will experience newly refurbished and clean buses inside and out. The buses feature a new livery and more comfortable seats inside, with movable armrests, automatic footrests and magazine straps.
“Our customers will notice dramatic improvements in all aspects of the Greyhound travel experience,” said Mr Gorman.
The program began as a test in the Midwest.
“Customer response in these markets has been quite positive, leading Greyhound to aggressively expand the program across the country,” said Mr Gorman. He added:
“We are totally committed to our efforts to rejuvenate our iconic brand and meet our customers’ expectations of a more enjoyable experience.”
Greyhound is the largest North American provider of intercity bus transportation, serving more than 2,400 destinations with 16,000 daily departures across the continent.
Report by David Wilkening
