Car rental giant Hertz has rolled out the full featured Hertz Gold Plus Rewards loyalty programme to four Asia markets.
Members resident in China, Japan, Singapore and South Korea can now earn and redeem Gold Plus Rewards Points and attain Five Star and President’s Circle elite membership tiers.
To kick off the Asia launch, current members in the four countries and in selected European markets can earn up to 550 bonus points when booking a Hertz rental.
To qualify, members must book their vehicle by September 30, 2016 for use by December 31, 2016.
"It’s fantastic to be able to launch the Gold Plus Rewards programme and to give our dedicated members in China, Japan, Singapore and South Korea access to premium tiers, providing them with even more reasons to rent with Hertz," said Eoin Macneill, vice president, Hertz Asia Pacific.
"Gold Plus Rewards’ continuous enhancements and developments showcase our mission to provide our loyal customers with the best possible car rental experience every time."
Hertz Global Holdings operates the Hertz, Dollar, Thrifty and Firefly car rental brands with a presence in 150 countries worldwide.
