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Highlife sold to Superbreak
Thistle Hotels has sold domestic operator Highlife Breaks to rival Superbreak following a review of its leisure break business.
The sale, for an undisclosed sum, strengthens Superbreak’s London hotel break business through Thistle’s range of hotels in the capital.
All new enquiries received by Highlife Breaks will be transferred to and handled by Superbreak, which will also commence selling UK breaks into all Thistle Hotels.
Current Highlife brochures will continue to be distributed to agents, who will be able to make bookings through Superbreak’s call centre and agent website.
Vouchers issued to customers by Highlife Breaks will continue to be redeemable upon presentation to Superbreak Mini Holidays as previously.
No decision on the future of the Highlife brand beyond this winter have yet been made, a statement said.
Superbreak sales director Ian Mounser said: “This acquisition will strengthen our overall hotel offering, particularly for the important London breaks market.
“I am confident that it will also help agents to grow their total UK sales and earnings still further, which is always our aim.”
All existing bookings for stays up to and including December 31 will continue to be handled by Highlife Breaks, but all existing bookings for arrival on or after January 1 2007 will be rebooked and administered by Superbreak.
Report by Phil Davies
Phil Davies
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