United Kingdom
United States
Asia Pacific
Hilton reveals new upscale brand
Hilton working on another new luxury brand, which is expected to launch later this year.
CEO Chris Nassetta revealed the development after announcing the hotel company’s second quarter earnings.
No name has been disclosed but it will fit in the upscale segment and target urban markets, he said.
"I would describe it as a click above Hilton Garden Inn for a more urban, mixed-use, higher-end development opportunity," Nassetta added.
"We already soft-launched it with the development community and the reception has been spectacular."
Nassetta sees potential for ‘hundreds’ of locations globally. It is expected to fully launch within the next six months.
Nassetta also said Hilton is in the early stages of developing a separate new luxury lifestyle brand, but that is not expected to launch for some time.
The company saw a second-quarter 8.4% rise in earnings to $2.48 billion.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled