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Hot breakfasts are on the hotel menu
Breakfast is hot these days. And getting hotter.
A free, hot, healthy breakfast is a draw for travelers, be they corporate or leisure. And better breakfasts are on the menu at many hotels this summer.
It’s not just the outrageous prices some hotels charge that make travelers yearn for a free egg-white omelet; it’s also the convenience of not having to run outside or spend an hour in a diner before starting your day.
Following extensive customer surveys, Hyatt has been making its breakfasts more healthy. This week it upgraded the Morning Spread at Hyatt House properties to include a build-your-own Omelet Bar, oatmeal, yogurts, and fresh fruit, as well as vegetarian and gluten-free options.
And Marriott today announced that beginning June 22, it is extending its complimentary continental breakfast program to include weekends for Marriott Rewards Gold and Platinum Elite members and a guest at participating JW Marriott, Autograph Collection, Renaissance, and Marriott Hotels (though not at Resorts). Previously, free breakfast was only offered midweek.
At a limited number of properties where no breakfast is available, Marriott will give points instead.
Corporate travel buyers are eyeing that first meal, too. Walt Disney Co. vice president of global travel Alda Garone told Business Travel News that she has negotiated free breakfast at about 70% of the properties in the travel program she has put together for Disney employees.
By Cheryl Rosen
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