Bedbank Hotelbeds announced it is to become the launch partner and the first strategic partner globally, for Accor’s new Leisure Partner Platform (ALPP).
This marks an extension of an existing preferred distribution agreement between the two companies and was sealed during a meeting between Hotelbeds’ Carlos Muñoz, Chief Commercial Officer, and Accor’s Markus Keller, Senior Vice President Sales & Distribution, during World Travel Market in London.
Scheduled to go live in 2022, the new platform will enable Accor’s hotels to reach Hotelbeds’ network of more than 60,000 B2B travel buyers, such as tour operators, retail travel agents and airlines, across more than 140 source markets worldwide.
Hotelbeds’ customers will gain access to special rates and availability across Accor’s portfolio of over 5,200 hotels in more than 110 countries, including more than 40 brands such as Fairmont, Raffles, Sofitel, Pullman, Swissotel, Novotel, Mercure, Ibis or Adagio.
Carlos Muñoz, Chief Commercial Officer at Hotelbeds, said: "We are very proud to be selected as the launch partner for Accor’s new Leisure Partner Platform, which will address many of the inefficiencies the current distribution system has today."
"Accor has made significant technological enhancements in the B2B marketplace, and which we very much welcome. As a result of this new platform, every individual Accor hotel will be able to, at the touch of a button, seamlessly update their promotions, among other features, and make them immediately accessible to Hotelbeds’ B2B distribution partners."
